Under the Metadata Tab, the ASO Report shows you a complete view of an app's metadata as currently published on the app stores. Here is the list of all the data you can analyze and compare with the ASO report:

The ASO Score, a metric developed by AppTweak, identifies how well an app follows the ASO best practices. Therefore, the score is not an indication of the performance of an app, but rather an indication of the level of optimization.

To learn more about how the ASO score is calculated, check out this article!

In the detailed view, you can then analyze each metadata element and easily compare it with competitors:

When a metadata element has been assigned a red or yellow score, we provide some quick tips on what you can do to make sure your app is optimized following ASO best practices. The report does not judge the quality of the content, however.

As you already know, keyword density is very important in terms of app indexing and keyword ranking, especially on Google Play, since the algorithm uses the app description to rank apps on keywords.

When you scroll down to the Description field, you can analyze the keyword density of your long description. In the Keyword Density table, AppTweak shows which keywords are repeated most within your long description, alongside the count (how often the keyword was repeated) and the density. It is recommended to keep a density of 2-3% on your top target keywords.

If you are rewriting your long description, AppTweak developed a feature to help you test the density of this new long description. Simply click on the button at the top right 'Test a new description', copy/paste the description, and find out the density of your top target keywords.

Your app screenshots are one of the most important metadata since they can motivate your users to convert and download your app.

In the ASO Report > Screenshots, we’ve added a cross-competition tab so you can compare your app screenshots with your competitors in one single view.

Learn from your top competitors and make sure your app stands out or follows the winning trends in your category.

👉 Want to learn more? Check out our blog article on how to optimize your app screenshots to boost app downloads

Compare your app's metadata with your competitors using the ASO Report

We understand how frustrating it can be to see a screenshot in a language you don’t understand. That’s why, with our powerful AI translator, you can simply click the "Show Translation" button to instantly view the translated text:
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Once translated, the text can be easily copied—either at the set level using the main button at the top, or at the screenshot level by clicking the "Translate" button that appears when you hover over an image:

If you want to hide the translations, just click the "Hide Translation" button at the top of the screenshot set.

Under the Metadata Tab, in the ASO Report section, there will be a banner if we detected a custom store listing for that app. We pull this data directly from the Google Play Store.

For specific metadata elements, you can hover over the custom store listing icon and see whether or not that metadata is localized.

Custom store listings are a Google Play Console feature meant to allow developers to create alternative product pages for their app by uploading assets and texts that will be shown to users based on their Google Play Store country or app install state, instead of their device language and region.

The feature is meant to give marketers better accuracy in targeting users with specific offers and value propositions, as we explain in the paragraphs below.

👉 Want to learn more? Check out our blog article on how to best utilize custom store listings!

Under the Metadata Tab, in the ASO Report section, there will be a banner if we detected an in-app event currently running for your app or any competitor. We pull this data directly from the App Store.

To see how the in-app event looks, you can go to the dedicated section:

The you will have some action buttons to see how an IAE was set-up or see the detailed view:

Here is the view users see when they click on the IAE on the App Store:

For each in-app event, we will show you :

Keep in mind that this section will be shown only if one of the selected apps is currently running at least one in-app event.

With iOS 15, the App Store launched a new feature called in-app events. Apps developers can create in-app events within apps and games — such as game competitions, special events, live events, etc. They will appear on product pages, in search results, and in curated sections such as recommendations in the Today, Games, and other tabs.

At any time, there can be up to 5 events published per app and they can span over 31 days. In-app events can be configured to have different start, end, and publish dates based on country location and to have metadata (title, subtitle, description, etc) in different languages.

Like for in-app events, we will display a banner if we detected a Promotional Content currently running for your app or any competitor. We pull this data directly from the Play Store.

To see what the Promotional Content looks like, you can go to the dedicated section:

For each Promotional Content, we will show you :

Keep in mind that this section will be shown only if one of the selected apps is currently running at least one Promotional Content card.

Promotional Content cards are self-serve merchandising units on Google Play that surface special offers (unfortunately, we are unable to detect Offers for now), limited-time events, and major updates for users. They appear across the Google Play Store. This includes the Apps or Games tab, the Events tab under the Games tab, and the store listing page.

They will appear on product pages for the duration of the event as set up in the console.

Google hasn't set a limit for the number of Promotional Content that can run at the same time. The Offer type is also particular in the sense that you don't necessarily have to set up an end date (which will make the Promotional Content always run indefinitely).

Custom Product Pages will also be shown under the Metadata Tab, in the ASO Report section. We will have a banner notifying you wether or not we detected a Custom product page for your app or any competitor. We pull this data directly from the App Store.

To see what the Custom Product Pages look like, you can go to the dedicated section:

Along with the CPP, we show the default version on top so that you can easily compare the different visuals. Incase you need to hide it, don't hesitate to click on the eye icon.

A CPP appears on specific keywords that's why you can find the number of keywords on which we find each CPP. Click on this number to see all the keywords.

⚠️ In the ASO report, we only show CPPs we detected within the last 90 days.

Keep in mind that this section will be shown only if one of the selected apps for which we found CPPs.

As you may know, Custom Product Pages (CPPs) are a game changer for App Store optimization. They allow you create a specific set of screenshots accompanied by a unique link that can be leveraged in various ad campaigns, including popular platforms like Apple Search Ads.

By targeting specific keywords, CPPs empower developers to present their apps in a captivating and tailored manner, ensuring they stand out from the competition, make a memorable first impression, and ultimately drive more downloads and user engagement.

With AppTweak, you can now visualize CPPs to gain insights into your competitors' strategies, identify their testing methods, and understand their target audience. By learning from their approach, you can adapt your own strategy to stay ahead in the market.