Google Play Console recently changed how it measures and organizes store listing performance. This article explains the new metrics Google introduced, how they compare to the ones you are used to, what changes for search term level reporting, and the one metric that is being phased out.
New metrics: Google now reports Visitors, Unique User Install Clicks, and Click Through Rate (CTR) as the primary store listing metrics.
Old metrics are still fully available: Store Listing Visitors, Store Listing Acquisitions, and Store Listing Conversion Rate are not gone. Google moved this data to the Statistics section of Play Console, and AppTweak retrieves it from there.
Search term reporting is affected differently: keyword level breakdowns follow their own rules, covered below.
One legacy metric is being phased out: Total Acquisitions, see Known Limitations.
Why Are There Two Sets of Metrics Now?
According to Google's official Play Console documentation, from July 2026 Google Play updated store listing performance reports to focus on user intent (clicks) rather than completed outcomes (acquisitions). The primary metrics are now based on unique users who click the Install, Open, or Pre register buttons on a store listing.
Between June 27, 2026 and this update, AppTweak's reporting briefly showed the new metric values under the old metric names, which made the two sets of metrics look mixed up. This has been corrected: the old metrics are now retrieved from the Statistics section of Play Console, separately from the new ones.
Old vs New Metric Definitions
The table below matches each old metric with its closest new equivalent, using Google's official definitions where available.
Old metric | Official Google definition | New metric | Official Google definition |
Store Listing Visitors | The number of users that visited your store listing who didn't already have your app installed on any of their devices. A user who visits your store listing multiple times is only counted once per day and per dimension. | Visitors | Google has not published a distinct definition for this metric under the new methodology. AppTweak has observed it behaving as a stricter count than the old Store Listing Visitors in at least one client console, but this has not been confirmed or documented by Google. |
Store Listing Acquisitions | The number of users who visited your store listing and installed your app, who didn't have it installed on any other device at the time. This metric remains available in Statistics and via exports. | Unique User Install Clicks | The number of unique users who clicked the Install button from your store listing. |
Store Listing Conversion Rate | Calculated as Store Listing Acquisitions divided by Store Listing Visitors. This is now a legacy metric. | Click Through Rate (CTR) | The percentage of store listing visitors who clicked on a button (Install, Open, or Pre register). This officially replaces the legacy Conversion Rate metric. |
đĄ Install Clicks count any click on the Install button, including taps that trigger an update rather than a first time install, whereas Store Listing Acquisitions only counted completed, first time installs. This can explain part of the gap you may see between the two metrics, alongside returning users and installs blocked by device or region eligibility. Google has not documented this gap directly. This explanation reflects AppTweak's internal investigation and client cases discussed with our team.
What Changes for Search Term Data
Keyword level breakdowns, in Analytics and the live installs view in Keyword Research, follow their own timeline separate from the general metric rename above. See the keyword breakdown limitation under Known Limitations for the specifics and the date that matters.
Known Limitations
Total Acquisitions is legacy data: this figure will stop receiving new data points after August 10, 2026. It will only be available at all for accounts that were integrated with AppTweak before that date. Accounts integrated after August 10, 2026 will not have access to this data.
Keyword breakdown for Store Listing Acquisitions, Store Listing Visitorsa and Conversion Rate: following a recent Google Play Console update, Google now only returns the top 50 keywords globally rather than per country. The table still displays results broken down by country, but the underlying keyword list is based on this global top 50. To see the full historical keyword list, select a date range prior to August 10, 2026. Because of that you may see a drop in some keywords because they are no longer in the top 50 globally.
Next Steps
This is an industry wide change made unilaterally by Google, and it affects every tool that pulls data from Google Play Console, not just AppTweak. Here is how AppTweak is adapting:
New metrics, matching breakdown: we will display Visitors, Unique User Install Clicks, and Click Through Rate with the same breakdown structure shown in the console.
This article will be updated as these changes progress.