Ad Agent in AppTweak is your always-on assistant for Apple Ads, designed to help you uncover insights, audit performance, and take smarter optimization decisions.
What is Ad Agent?
Ad Agent is the first AI agent that connects directly to your Apple Ads account - combining your real campaign performance with AppTweak’s ASO insights for accurate, impactful recommendations to scale.
With Ad Agent, you can:
Maximize ROAS by reallocating budget to your best-performing campaigns.
Scale smarter by uncovering high-potential keywords from your ASO and Apple Ads data.
Save hours weekly with reliable performance insights you can immediately act on.
Availability
Ad Agent is available to all Campaign Manager users on a Manage or Enterprise plan. Learn more and start your free trial here.
Ask Ad Agent anything about your Apple Ads account
Ask Ad Agent any question about your campaigns (in any language) to get clear, actionable insights based on your real performance.
You can ask Ad Agent about:
Your campaigns and performance: Understand what’s driving your results and how they evolve over time.
Specific recommendations to scale: Get expert recommendations on bids, budgets, and keywords to scale profitably.
Anything about Apple Ads: Build your team’s knowledge and confidence with every interaction.
As well as your own Apple Ads performance, we are continuously adding new capabilities to Ad Agent so you can go beyond your own campaign metrics and understand how you compare to the market.
Compare your performance with category benchmarks
Ad Agent has access to Apple Ads benchmarks built from anonymized and aggregated data across:
Nearly 3,500 apps
More than 50,000 campaigns
Over $1B in ad spend
Benchmarks are calculated using 2025 data and reflect median performance metrics across each app category.
You can now ask Ad Agent how your app compares in terms of Cost per Tap (CPT), Cost per Install (CPI), Cost per Mille (CPM), Tap-Through Rate (TTR) and Conversion Rate (CR).
Comparisons can be as broad or granular as you like. When asking your question, you can specify:
Country
Campaign type: Brand, Generic, Competitor, or overall;
Ad placement: Search Results, Today Tab, Product Page or Search Tab;
For example, you can ask how your branded campaigns in the US compare to the median CPI in your category, or how your Today Tab performance in France stacks up against competitors.
Benchmarks are available for most categories and countries; in some cases, a minimum data threshold is required to ensure reliable results. As AppTweak continues to collect more data, benchmark coverage will expand and be updated over time.
Whether you want a high-level audit or a deep dive into a specific country, campaign type, or strategy, Ad Agent is available 24/7 to provide insights that help you make better decisions and continuously improve performance.