AppTweak's Metadata Benchmarks are here to help you understand how top apps in your category leverage metadata for ASO.
Every month, we compute a range of KPIs to keep you updated on the latest trends.
List of Benchmarks available in both Metadata Benchmarks and Creative Benchmark
Icons
It’s always valuable to see what types of icons your competitors are using. With this KPI, you can:
Analyze the color palette detected for your app based on our algorithm
View the icons of the top 50 apps in your chosen category (based on the date of the latest benchmark)
Compare the color palette used by the top 50 apps
Screenshots
In this section, we show the following KPIs:
Average number of screenshots: Compare your number of screenshots with the average in your category, calculated from the top 500 apps for a broader trend view.
Landscape vs. Portrait mode: Understand the percentage of apps in your category using landscape vs. portrait screenshots.
As a reminder, you can have up to 8 screenshots on Android and up to 10 on iOS.
In-app events (iOS)
Percentage of apps running in-app events in your category
In-app events breakdown per type
Average number of in-app events per app
Average duration of in-app events
Promotional content (Android)
Percentage of apps running Promotional contents in your category
Promotional contents breakdown per type
Average number of Promotional contents per app
Average duration of Promotional contents
Videos
With vs. without videos: View the percentage of apps in your category that include preview videos.
Number of preview videos (iOS): Compare your app’s preview videos with the category average.
Landscape vs. Portrait (iOS): See the percentage of apps using landscape vs. portrait preview videos.
Analyze different top apps
List of Benchmarks available in Metadata Benchmarks only
In-app payments
Some apps offer in-app purchases for features or credits. This KPI shows how many apps in your category include in-app payments.
App Size
Average app size in your category among the top 500 apps
Short and Long description (characters)
Average number of characters in the description in your category and among the top 500 apps
Ratings
Average rating of the Top 500 apps in your category
Average rating distribution of the Top 500 apps in your category
More about our data
We analyze the top 500 apps to compute these benchmarks, which are updated monthly to reflect the latest trends. You can find the last fetch date at the bottom of the page.
