The Dashboard is your single-metric command centre for Apple Ads. Pick one metric — an Apple Ads metric or a metric from your connected MMP — and the whole page reorganises around it: scorecards, a worldwide map, a history chart, and campaign and keyword tables all tell the story of that one number, always alongside how it changed versus a previous period.
What is the Dashboard?
The Dashboard gives you a fast, focused read on how a single app is performing across your whole Apple Ads account. Instead of scanning dozens of numbers at once, you choose the metric that matters right now and see it broken down by geography, over time, and by campaign and keyword — all on one page. It lets you:
Focus on one metric at a time and see it everywhere on the page.
Blend Apple Ads and MMP data in the same menu.
Always see the change, not just the level, versus a comparison period you choose.
Pick up where you left off: your app, metrics and filters are remembered per app.
One metric drives the page
This is the key idea, and what sets the Dashboard apart. At the top you'll see four scorecards. The first is your primary metric — the one you pick in the header — and it drives the entire page: the world map, the history chart and both tables all show that metric.
The other three scorecards are secondary. Each has its own picker so you can keep three more numbers in view at a glance, but changing them doesn't change the rest of the page. They're there for quick context, not to re-frame everything.
💡 Pro tip: For cost metrics like CPI, CPA and CPM, a decrease shows in green and an increase in red, because spending less for the same result is good news. For all other metrics it's the other way round.
Apple Ads and MMP data, side by side
The Dashboard doesn't stop at Apple's own numbers. If you've connected an MMP (Mobile Measurement Partner), its metrics appear in the same Metric picker as your Apple Ads metrics, grouped by provider — Overview, Cohort metrics (with a selectable cohort period), and Custom events — so you can read your account through whichever lens matters, without leaving the page.
Until you connect an MMP, you'll see Apple Ads metrics only, plus a Connect MMP action to get started.
Where to find it and how to use it
Go to Apple Ads → Monitor → Dashboard, then:
Select your app in the header. The Dashboard aggregates that app's data across all its Apple Ads organizations.
Choose your primary metric in the Metric picker — an Apple Ads metric (installs, spend, taps, CPA, CPI, and more) or, if connected, a metric from your MMP.
Add up to three secondary metrics in the other scorecards for an at-a-glance read.
Set your date range and comparison. The Dashboard opens on the last 31 days; use Compare to to pick what you compare against (Previous period, week, month, quarter or year). This one setting drives every growth figure on the page.
Narrow the view with filters (optional): Organization, Campaign group, Campaign, Country and Status. Filters cascade — the campaigns you can pick depend on the organizations selected.
Read the map, chart and tables. The map and country list rank performance by geography; the history chart plots your metric over time with the comparison period as a dashed line; the tables break it down by campaign and keyword.
The history chart lets you switch granularity between Day, Week and Month and split the view by campaign, keyword or country (top 5):
The Campaigns and Keywords tables show your metric for the current and comparison periods with both absolute and relative growth. Names link straight into Campaign Manager:
When to use the Dashboard vs. campaign management
The Dashboard is intentionally single-metric — the right place to understand one metric thoroughly against a previous period. It is not built for comparing several metrics at once. When you need to look at installs and spend and CPA together, head to Campaign Manager, where the campaign, ad group and keyword tables and charts display multiple metrics side by side.
👉 Rule of thumb: the Dashboard for depth on one metric; campaign management for breadth across many.
Limitations
MMP metrics are shown by day only — Week and Month granularities aren't available for them.
Table columns aren't click-to-sort — rows are ordered by your selected metric.
Recently connected integrations may show partial data if your date range predates the connection.
Scorecard totals can differ from the table sum: deleted campaigns, ad groups and keywords are excluded from table rows but still counted in totals.