As the keywords on which each application is bidding are not public information, this data come from our algorithm and robots.
If you have just started to bid and you are bidding much less money than your competitors, you will not see this keyword on the “Paid Keywords” section. It will appear when your bid is comparable to competitors on the bid.
Plus, as the percentage of Share of Voice is computed on the past 90 days, it may take a few days/weeks for the SOV to be sufficient and, therefore, displayed on our tool.
Check out all details on our Search Ads Intelligence Dashboard.