This graph represents the spread of your app’s Organic Downloads Keywords (Top 15 keywords bringing the most organic downloads to your app) Share of Voice (SOV) in comparison with your competitors.
It basically tells you about your app’s overall Ads visibility on each of these keywords.
Our calculation takes into account your app’s SOV on each keyword and also the amount of Organic Downloads (in %) each keyword brings your app. It also looks at all the other bidding apps’ SOV on these keywords.
It is important to maintain a high SOV on your Organic Downloads Keywords, as they bring your app the most organic downloads.
Check out all details on our Search Ads Intelligence Dashboard.