This graph displays the detailed spread of Ads Share of Voice of all apps bidding on your Organic Downloads Keywords, including yours.
The SOV, on the Y axis, is given in %. On the X axis, you can view the spread of the top 10 apps’ SOV on these important keywords for your app.
This enables you to see which apps are attacking your app’s top Downloads Keywords (keywords bringing your app the most organic downloads). It is important to try to stay above all other apps in terms of SOV if you want to protect your visibility.
Check out all details on our Search Ads Intelligence Dashboard.