AppTweak automatically analyses your protection status and SOV (Share of Voice) coverage on the estimated Top 15 organic Downloads keywords.
These are the keywords estimated to be the keywords bringing the given app the most organic downloads. They are therefore very important.
This estimation is based on the Volume (Search Popularity) of the keywords (the higher the volume, the more downloads the word is estimate to bring) and the app’s visibility on that keyword (the higher the rank for that word, the more downloads it is estimated to bring).
Top Downloads Keywords are therefore the keywords for which the app is ranking the highest and having the highest Search Popularity.
Note: Less than 15 keywords can appear if we estimate that 100% of your downloads are coming only from this set of keywords.