Metric | Description | App Store | Play Store |
Active Devices | The total number of devices with at least one session during the selected period. | ✔ | ✔ |
Active subscriptions | Number of subscriptions that were active for at least one day over the selected time period, including users with free trials. | ✔ | ✔ |
Ad Frequency | The average number of times an ad is shown to a unique user over a specified period. | ✔ | ✔ |
Ad Group | The ad group within the campaign that is targeting the keyword. | ✔ | ✔ |
Ad Impressions | Number of ads served to app users. | ✔ |
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Ad Intelligence | Insights related to the advertising strategies used by apps, including the keywords they bid on and the creatives they use. | ✔ |
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Ad Reach | The estimated number of unique users who have seen the ad at least once. | ✔ |
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Ad Spend | Amount of money spent on ads. | ✔ |
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Ad Spend (Attribution) | Amount of money spent on ads. Calculated using only data obtained using Adjust's cost-on-engagement method. | ✔ |
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Ad Spend (Network) | Ad spend data retrieved via the network API. | ✔ |
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AI Keywords | Keyword suggestions generated based on your input, using AppTweak's semantic engine, Atlas. | ✔ | ✔ |
All Apps SOV Spread | All the apps that are bidding on this keyword, along with their SOV. | ✔ |
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Analytics | Metrics and data visualizations provided to give insights into the overall trends in reviews and ratings. | ✔ | ✔ |
App Daily Installs | The estimated number of installs an app receives daily. | ✔ | ✔ |
App Keywords | Shows all the keywords for which an app ranked at least once in the top 100 positions over the last 3 months. | ✔ | ✔ |
App Name | The name of the application as it appears in the app store. | ✔ | ✔ |
App Opens | This metric tracks the number of times the app was opened directly from the in-app event interface, indicating direct engagement with the app triggered by the event. | ✔ | ✔ |
App Power | A KPI that AppTweak has created to tell you how powerful an app is which indicates the overall performance of an app in the store. It takes into account various factors over the last 90 days, such as the app's category rankings, the category's level of competitiveness, the country's level of competitiveness, the download estimates of the app, etc. are considered to calculate this. | ✔ | ✔ |
App Rank | An app's organic rank for the selected keyword. | ✔ | ✔ |
App Referrer | Referrals from another app on the store. | ✔ | ✔ |
App Store Browse | Navigation in the App Store such as top charts, stories, features, similar apps. | ✔ |
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App Store Search | Search in the App Store, including Apple Search Ads. | ✔ |
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Apple Search Ads Paid Keywords | Spy on your competitors and identify the keywords they are currently bidding on with Apple Search Ads. | ✔ |
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Apple Search Ads Share of Voice (SOV) | Closely monitor the competition for your top 20 keywords and use our data to make informed decisions on your bids. | ✔ |
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AppTweak Data | Custom reports combining data from AppTweak's proprietary analytics and other sources. | ✔ | ✔ |
AppDNA | Powered by Atlas AI, an app's DNA is a more precise category describing its core purpose. Comparing apps with the same AppDNA will allow you to identify more relevant competitors, understand more relevant market trends, and derive key insights that can nurture your ASO strategy. | ✔ | ✔ |
ARPDAU (Ad) | Average revenue per daily active user calculated using only revenue from serving ads. | ✔ | ✔ |
ARPDAU (All) | Average revenue per daily active user, calculated based on all revenue sources. | ✔ | ✔ |
ARPDAU (IAP) | Average in-app purchase revenue per daily active user. | ✔ | ✔ |
Ask AI | A feature that uses artificial intelligence to suggest responses or analyze the content of reviews. | ✔ | ✔ |
ASO Score | A score given by AppTweak that serves as a checklist for new users to easily identify how well an app follows the ASO best practices. | ✔ | ✔ |
Avg. CPA | Total Apple Search Ads campaign spend divided by the number of installs (downloads) received within a period. | ✔ |
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Avg. CPM | The average amount per one thousand ad impressions on the App Store. | ✔ |
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Avg. CPT | The average amount for a tap on an ad. | ✔ | ✔ |
Avg. DAUs | Average number of daily active users (DAU) for the time period you selected. | ✔ | ✔ |
Avg. MAUs | Average number of unique monthly active users (MAU) for the selected period. | ✔ | ✔ |
Avg. WAUs | Average number of unique weekly active users (WAU) for the selected period. | ✔ | ✔ |
Average App Power | The average app power of similar apps over the last 90 days | ✔ | ✔ |
Average Daily Visitors/Acquisitions | The average daily number of store listing visitors/acquisitions your app received from all search terms over the given date range. | ✔ | ✔ |
Average featurings/week | The average number of featurings per week, calculated over the selected date range. | ✔ | ✔ |
Average Rating | The average star rating of all reviews for the app. It is calculated by averaging the star ratings from all user reviews. | ✔ | ✔ |
Average Rank | The average rank of the selected app figures in the Top 15 apps that point towards it. | ✔ | ✔ |
Avg. Daily Downloads | The estimated average daily downloads an app received over the given time date range. | ✔ | ✔ |
Brand vs Generic Installs | Find out whether your app receives more downloads from branded or generic keywords. | ✔ | ✔ |
Brand vs Generic Keywords chart | The app's total installs spread by keyword type (brand vs. generic). | ✔ | ✔ |
Bulk Actions | Actions that can be applied to multiple reviews at once, such as tagging or marking reviews as addressed. | ✔ | ✔ |
Canceled subscriptions | Number of subscriptions that were canceled during the selected time period, including cancellations within a free trial. | ✔ | ✔ |
Campaign | A campaign is a set of ad groups that share a budget, location targeting, and other settings in Apple Search Ads. | ✔ | ✔ |
Campaign Benchmarks | View campaign performance benchmarks per category, country, and campaign type (competitor, generic & brand). | ✔ | ✔ |
Category | The category under which the app is listed in the app store. | ✔ | ✔ |
Category ID | The identifier for the category under which the app is listed, such as Games, Business, Education, etc. | ✔ | ✔ |
Category Rank | The position of an app within a specific category in the app store. | ✔ | ✔ |
Change (Daily) | Shows the daily change in rank position, indicating whether the app has moved up or down in the top charts since the previous day. | ✔ | ✔ |
Change (Weekly) | Reflects the change in rank position over the past week, providing insight into longer-term trends. | ✔ | ✔ |
Change Type | Describes the type of change made, such as bug fixes, feature additions, or performance improvements. | ✔ | ✔ |
Chance | A score between 1 and 100 that estimates the likelihood of the app ranking in the top 10 search results for a given keyword. Higher scores indicate a greater probability. | ✔ | ✔ |
Channel (All, Explore, Referrals, Search) | Details the conversion rates by specific channels within the app store, such as from browsing (Explore), direct search, or through referrals. This helps in optimizing the app's visibility strategies across different discovery methods. | ✔ | ✔ |
Character Count | Indicates the number of characters used in your metadata drafts (title, subtitle, keyword field for iOS; title, short description, long description for Android). This helps ensure that the metadata does not exceed the maximum allowed characters and is optimized for visibility. | ✔ | ✔ |
Churn Rate | The percentage of users who stop using an app within a certain time frame. | ✔ | ✔ |
Click Conversion Rate (CCR) | How many clicks it takes on average for a user to install your app. | ✔ | ✔ |
Clicks (Attribution) | Number of times someone clicked on the creative. | ✔ | ✔ |
Clicks (Network) | Number of clicks reported by the network API. | ✔ | ✔ |
Click-Through Rate (CTR) | The percentage of ad impressions that result in a click. | ✔ | ✔ |
Cohort Analysis | A subset of behavioral analytics that takes the data from a given dataset and breaks them into related groups for analysis. | ✔ | ✔ |
Collection Inclusions | Tracks the number of times the app has been included in app collections or lists curated by the app store or other platforms. | ✔ | ✔ |
Comparison Table | A feature in the Metadata Simulator that shows the differences between your current metadata and the selected draft. | ✔ | ✔ |
Competition | Indicates the number of apps that are also targeting the same keyword combination, providing insight into the competitive landscape. | ✔ | ✔ |
Competitor Tracking | Monitoring the performance and strategies of competing apps to gain insights for strategic planning. | ✔ | ✔ |
Connected Ad Variants (CPPs) Performance | Analyze the performance of connected ad variants (Custom Product Pages). | ✔ | ✔ |
Conversion Funnel | A model describing the stages a user goes through, from discovering the app to completing a goal (like a purchase). | ✔ | ✔ |
Conversion Rate | The percentage of users who complete a desired action (such as making a purchase or subscribing) after clicking on an ad. | ✔ | ✔ |
Conversion Rate (Impressions to Page Views) | The percentage of impressions that resulted in page views. This conversion rate helps understand how compelling the in-app event's initial presentation is in driving users to seek more detailed information. | ✔ | ✔ |
Conversion Rate (Page Views to App Opens) | This metric shows the percentage of page views that resulted in app opens, providing insight into how effectively the event details encourage users to engage with the app. | ✔ | ✔ |
Conversion Rate by Country | This metric allows users to filter conversion rates by specific countries, providing insights into geographic performance variations. | ✔ | ✔ |
Conversion Rate by Source | This metric breaks down the conversion rates based on different sources such as Search, Explore, Referrals, etc. | ✔ | ✔ |
Conversion Rate by Type (Free or Grossing) | This metric differentiates conversion rates based on whether the app is free or grossing. | ✔ | ✔ |
Conversion Rates | The percentage of users who perform a desired action (like downloading an app) after visiting the app store page. | ✔ | ✔ |
Conversion Rate: From Impressions to Installs | This metric calculates the percentage of users who installed the app directly from impressions. | ✔ | ✔ |
Conversion Rate: From Impressions to Page Views | This metric calculates the percentage of users who viewed the app's product page after seeing the app in search results. | ✔ | ✔ |
Conversion Rate: From Page Views to Installs | This metric measures the percentage of users who installed the app after visiting the app's product page. | ✔ | ✔ |
Cost Per Acquisition (CPA) | The average cost incurred for acquiring one user through the campaign. | ✔ | ✔ |
Cost Per Click (CPC) | The average cost paid for each click on an ad. | ✔ | ✔ |
Cost Per Tap (CPT) | The average cost incurred each time a user taps on your ad. | ✔ | ✔ |
Cost Per Thousand Impressions (CPM) | The cost paid for every thousand impressions of an ad. | ✔ | ✔ |
CPP (Custom Product Pages) | Custom Product Pages are variations of an app's default product page on the App Store, tailored to specific audiences or promotional campaigns. | ✔ |
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CPP Active | Indicates whether the custom product page is currently active and being used in campaigns. | ✔ |
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CPP Conversion Rate | The percentage of users who visit the custom product page and then proceed to download the app. | ✔ |
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CPP Engagement Rate | Measures the level of user interaction with the content on the custom product page. | ✔ |
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CPP Explorer (Custom Product Pages Explorer) | Allows you to view all the Custom Product Pages that your competitors are using in their app store listings. This feature helps you understand how competitors use different visuals and messaging to target specific user segments or promote certain features. | ✔ |
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CPP ID | The unique identifier for each Custom Product Page (CPP) detected in Apple Search Ads. | ✔ |
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CPP Impressions | The number of times the custom product page has been viewed by users. | ✔ |
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CPP Keywords | See all the keywords competitors and top apps are targeting with custom product pages. | ✔ |
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CPP Page Views | The total number of individual page views that the custom product page has received. | ✔ |
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CPP Traffic Source | Identifies the main sources of traffic to the custom product page. | ✔ |
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Create Reply Automation | The process of setting up automated reply rules that trigger based on specific conditions in the reviews. | ✔ | ✔ |
Creatives | Refers to the visual and textual elements used in the app's store listing, including screenshots and app previews. | ✔ | ✔ |
Creative Assets | Visual or textual elements used in ads, such as images, videos, and text. | ✔ | ✔ |
CR (Conversion Rate) | The total number of installs received within a period divided by total number of taps within the same period. | ✔ | ✔ |
Custom Account Exports | Create bulk CSV exports of all the data you are tracking in AppTweak and feed it into any BI tool. | ✔ | ✔ |
Daily Active Users (DAU) | The number of unique users who open the app at least once a day. | ✔ | ✔ |
Daily device installs | Devices on which users installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Devices > Device Acquisition > New Devices | ✔ | ✔ |
Daily Device Installs | Devices on which users installed an app for the first time. | ✔ | ✔ |
Daily User Uninstalls | The number of users that have uninstalled your app from all of their devices (new and returning users). This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Users > User loss > All Users | ✔ | ✔ |
Daily user installs | Users who have installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Users > User Acquisition > New users | ✔ | ✔ |
Date Created | The date on which the custom product page was created. | ✔ | ✔ |
Date Last Modified | The most recent date on which the custom product page was modified. | ✔ | ✔ |
Default Set of Screenshots | This metric shows the standard set of screenshots that are used on the app's main product page. | ✔ | ✔ |
Demographic Targeting | Information about the specific demographic groups targeted by the ads, such as age, gender, and location. | ✔ | ✔ |
Description of Changes | A brief description provided by the developers that outlines what changes were made in the update. | ✔ | ✔ |
Dimensions | Attributes or characteristics of data that can be used to organize, segment, or filter data in reports. | ✔ | ✔ |
Difficulty | A score that assesses how difficult it is to rank for a particular keyword in the app store. | ✔ | ✔ |
Discover (iOS) | Top trending keywords from the iOS “Discover” section over the selected date range. | ✔ |
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DNA Tops | Displays the top apps within specific DNA categories, which are more precise classifications describing an app's core purpose. | ✔ | ✔ |
Download Growth | The estimated growth in downloads for an app over the given date range and an equivalent previous date range. | ✔ | ✔ |
Download Impact | Indicates how the update affected the app’s download numbers, showing whether there was an increase, decrease, or no significant change. | ✔ | ✔ |
Downloads | First-time downloads for iOS and unique device installs for Google Play. | ✔ | ✔ |
Downloads Estimate | An estimated number of downloads the app has received over a specific period, providing a sense of its popularity and user reach. | ✔ | ✔ |
Downloads to Top | Estimates the number of downloads needed for an app to reach a top rank in the app store. | ✔ | ✔ |
Draft | Indicates whether the keywords used in your metadata drafts are already included in your keyword list. | ✔ | ✔ |
Draft & Recommendation | Displays suggestions and recommendations for optimizing your metadata based on the analysis of your current and potential keyword strategies. This guidance helps refine your approach to maximize ASO effectiveness. | ✔ | ✔ |
Event Notification Taps | The number of times users tapped on a notification that your in-app event is about to start. | ✔ | ✔ |
Event Opens | The number of times users opened your app by clicking on a link from your in-app event card. | ✔ | ✔ |
Event Reminders | The number of times users tapped on the reminder button to request a notification when your app begins. Canceled reminders are subtracted from the total. | ✔ | ✔ |
Explore | Navigation on the Play Store (similar to App Store Browse on iOS) | ✔ | ✔ |
Excluded Keywords - Exact Match | Keywords that are specifically excluded from search or filter operations. | ✔ | ✔ |
Excluded Keywords - Partial Match | Keywords that prevent certain actions or filters from triggering when they appear in any form in the review text. | ✔ | ✔ |
Export Function | The ability to download data or reports for offline use or further analysis, typically in formats like CSV or PDF. | ✔ | ✔ |
Export to CSV | Export all app store reviews to a CSV file. | ✔ | ✔ |
Feature Availability | Indicates whether the creatives displayed are available under certain plans | ✔ | ✔ |
Feature Count | The number of times an app has been featured within the app store. | ✔ | ✔ |
Feature Date | The specific date when the app was featured in the App Store or Google Play. | ✔ | ✔ |
Feature Graphic | Shows the feature graphic used by the app in the app store, which is a key visual element displayed at the top of an app listing page. | ✔ | ✔ |
Feature Placements | Information on whether an app has been featured in the app store and the impact of such features on app performance. | ✔ | ✔ |
Featured Content | Shows the apps that have been featured by the Google Play Store or Apple App Store. | ✔ | ✔ |
Featured Reviews | Identifies reviews that have been highlighted or featured prominently on the app store page. This can influence potential users' perception of the app. | ✔ | ✔ |
Featured Stories | This metric identifies specific stories or articles where the app has been mentioned or featured. It helps in understanding the media coverage and exposure the app is receiving. | ✔ | ✔ |
Featured Stories & Opportunities | Provides insights into the stories where your app and competitors were featured, including the collections and keywords associated with those features. | ✔ | ✔ |
Featuring Impact Analysis | Analyzes the impact of being featured on app downloads and revenues by connecting app store console data. This helps in quantifying the benefits of app store features. | ✔ | ✔ |
Featuring Trends & History | Tracks when and where the app was featured in the app store and compares it with competitors. This helps in understanding the impact of being featured on app downloads and visibility. | ✔ | ✔ |
Filter Options | Includes various criteria such as country, star rating, version of the app, and date range to help focus on specific reviews. | ✔ | ✔ |
First Seen Date | The date when the CPP was first detected by AppTweak. | ✔ |
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First-Time Downloads | The number of first-time downloads on devices with iOS, tvOS, or macOS. | ✔ |
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Flagged | Reviews marked for special attention or follow-up. | ✔ | ✔ |
Free Top Charts | Ranks free apps within each category based on the number of downloads they drive. | ✔ | ✔ |
Generated Keywords | Keywords generated by AI for your app. | ✔ | ✔ |
Geographical Performance | Analysis of app performance metrics segmented by different geographical regions. | ✔ | ✔ |
Grossing Ranks | Rankings based on the revenue generated by an app, which includes both app purchases and in-app purchases. | ✔ | ✔ |
Grossing Top Charts | Ranks any app (free or paid) within each category based on the revenue they generate. | ✔ | ✔ |
Historical Data | Past data showing how the keyword metrics have changed over time, allowing for trend analysis. | ✔ | ✔ |
Icon | Displays the app icon used on the app stores. | ✔ | ✔ |
Icon Change | Indicates whether the app icon was changed with the update. This is displayed as a 'Yes' or 'No' in the table. | ✔ | ✔ |
Impact | Measures the potential impact of a keyword combination on the app's visibility and downloads. This metric helps in assessing the effectiveness of targeting specific keyword combinations. | ✔ | ✔ |
Impact of Replies on Ratings | Analyzes how responding to reviews impacts subsequent ratings, helping to understand the effectiveness of engagement strategies. | ✔ | ✔ |
Impression History | Tracks the estimated number of times the app appeared in search results for the tracked keywords. This metric is crucial for understanding the exposure of the app to potential users. | ✔ | ✔ |
Impression Share | Evaluate your performance by monitoring the impression share provided by Apple. | ✔ | ✔ |
Impressions | The total number of times the ads were displayed to users. | ✔ | ✔ |
Impressions Estimate | An estimated number of times the featured app was viewed by users. This metric helps understand the visibility impact of being featured. | ✔ | ✔ |
Impressions from Features | Estimates the number of impressions or views generated from being featured in stories or on platforms. This helps in assessing the impact of media exposure on app visibility. | ✔ | ✔ |
Impressions to Downloads | This metric shows the conversion rate from the number of times the app is viewed (impressions) to the number of times it is downloaded. It helps gauge how compelling the app appears to potential users. | ✔ | ✔ |
Impressions to Page Views | This conversion rate measures how many impressions (views in search or featured lists) convert to page views. It reflects the initial interest level that the app generates among store visitors. | ✔ | ✔ |
In-App Events (IAE) | Refers to events within the app that are promoted to engage users, such as special offers, new content releases, or interactive events. This metric tracks the addition, modification, or removal of such events. | ✔ | ✔ |
In-App Events & Promotional Content | Provides a view of any current in-app events or promotional content that the app is showcasing, which can include limited-time offers or special event-related content. | ✔ | ✔ |
In-App Purchases | Indicates whether the app offers in-app purchases, providing additional content or features within the app for a fee. | ✔ | ✔ |
Included Keywords - Partial Match | Includes reviews containing any variation of the entered keyword. | ✔ | ✔ |
Installs (Estimate) | An estimation of the total number of times the app has been downloaded from the App Store. | ✔ | ✔ |
KEI (Keyword Efficiency Index) | A metric that combines the volume and chance scores to assess the overall effectiveness of a keyword in terms of visibility and potential to rank. | ✔ | ✔ |
Keyword | The specific search term that users enter in the app store search bar. | ✔ | ✔ |
Keyword Clusters | Groups of related keywords based on their semantic similarity. | ✔ | ✔ |
Keyword Explorer & Live Search | Provides live insights for any searched keyword across different stores, countries, and languages. This tool helps in understanding the performance and ranking of keywords in real time. | ✔ | ✔ |
Keyword Impact | Measure the impact of your keyword updates by comparing organic downloads per keyword at two different points in time. | ✔ | ✔ |
Keyword Movement Detector | Identifies significant changes in keyword rankings, highlighting keywords that have gained or lost positions. This helps in tracking the effectiveness of ASO strategies over time. | ✔ | ✔ |
Keyword Ranking Changes | Highlights any changes in the ranking positions for specific keywords. This can indicate the effectiveness of recent optimization efforts or changes in competition. | ✔ | ✔ |
Keywords - Exact Match | Keywords that must match exactly in the review text for the review to be included in the filtered results. | ✔ | ✔ |
Keywords in Reviews | Identifies common keywords or phrases mentioned in reviews, which can provide insights into what users frequently discuss or are concerned about. | ✔ | ✔ |
Keyword Shuffler | A tool to generate new keyword combinations by shuffling existing keywords. | ✔ | ✔ |
Live Search | Real-time keyword insights across stores, countries, and languages. | ✔ | ✔ |
Live Search Results | A real-time display of apps that rank for the keyword in the app store, showing current data as seen by users. | ✔ | ✔ |
Localization Insights | Offers insights into how the app's creatives are localized across different countries. This includes screenshots, feature graphics, and other store listing elements, allowing you to compare how the app tailors its visual presentation for various markets. | ✔ | ✔ |
Long Description (Android only) | The full description of the app on Google Play, providing detailed information about app features and functionalities. | ✔ | ✔ |
Long-Tail Keywords | Uncover long-tail keyword opportunities with an overarching view of keyword combinations & their individual/aggregated metrics. | ✔ | ✔ |
Market Share | The percentage of sales or downloads that an app commands in relation to the total market. | ✔ | ✔ |
Market Size | The estimated size of a category in terms of downloads or revenue, summed across all selected countries. | ✔ | ✔ |
Maximum Reach | An estimation of the total number of times a specific keyword is searched for on the stores over the last 30 days. | ✔ | ✔ |
Metadata | Keywords and combinations included in the app metadata such as title, subtitle/short description, and description. | ✔ | ✔ |
Metadata Field | Specifies which part of the metadata was changed, such as the app's name, description, screenshots, etc. | ✔ | ✔ |
Metadata Simulator | Allows users to simulate different metadata scenarios to see how changes might affect keyword rankings and app visibility. | ✔ | ✔ |
Missed Opportunities | Highlights the promotional content or features that competitors have received but your app has not. This metric can help identify potential areas for improving your app’s promotional strategies to match or exceed competitor visibility. | ✔ | ✔ |
MMP Data | Incorporation of data from Mobile Measurement Partners (MMPs) like Adjust and AppsFlyer. | ✔ | ✔ |
Monthly Active Users (MAU) | The number of unique users who open the app at least once a month. This metric is used to measure the monthly engagement level of the app. | ✔ | ✔ |
Most Recent Reviews | Displays the latest reviews posted by users. This helps in quickly accessing and responding to the most recent user feedback. | ✔ | ✔ |
Negative Feedback Count | Shows the number of negative reviews linked to a tag. This metric is crucial for pinpointing areas that need improvement or are causing user dissatisfaction. | ✔ | ✔ |
Negative Impact | The estimated negative effect on the app’s rating or reputation as a result of specific issues highlighted in user reviews. | ✔ | ✔ |
Neutral Reply | A template response that is designed to be neutral in tone. | ✔ | ✔ |
New Apps | The number of new apps that have entered the search results for the keyword within a specified time frame. | ✔ | ✔ |
New subscriptions | Number of subscriptions that started in the selected time period, including users with free trials. | ✔ | ✔ |
New User | A new user refers to an individual who has accessed or engaged with your app for the first time during the specified period. | ✔ | ✔ |
Number of Apps Analyzed | The total number of apps considered in the benchmark for the specific category. This gives an idea of the sample size and the breadth of the data analyzed. | ✔ | ✔ |
Number of Installs by Rank | The app's total installs spread by position in the search results. | ✔ | ✔ |
Number of Installs by Volume | The app's total installs spread by keyword volume. | ✔ | ✔ |
Number of Ratings | The total number of ratings that the app has received on the app store. | ✔ | ✔ |
Number of Reviews | The total number of reviews written by users on the app store. | ✔ | ✔ |
Old Value | The previous value of the metadata before the change. This provides a reference point to see what was altered. | ✔ | ✔ |
Organic Difficulty Score | A score between 1 and 100 that shows the level of competition of a keyword. | ✔ | ✔ |
Organic Downloads | Estimates the number of downloads that come from users finding the app through non-paid means on the app store. | ✔ | ✔ |
Organic Installs | An estimation of the organic downloads each keyword drives to your app. | ✔ | ✔ |
Organic Keyword Protection | This metric identifies competitors who are bidding on your top-performing organic keywords. It helps in protecting your organic search space and understanding competitive strategies in Apple Search Ads. | ✔ |
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Organic Rank | An app's organic rank for the selected keyword. | ✔ | ✔ |
Organic vs Paid | Breaks down the traffic driven by organic search results versus paid campaigns. | ✔ | ✔ |
Page Views to Downloads | Represents the conversion rate from the number of times the app's page is viewed to the number of downloads. This metric indicates how effectively the app's page convinces visitors to download the app. | ✔ | ✔ |
Paid Installs | The number of installations directly attributed to paid marketing campaigns. | ✔ | ✔ |
Paid Top Charts | Ranks paid apps within each category based on the number of downloads they drive. | ✔ | ✔ |
Paying Users | The number of unique users that paid for the app or an in-app purchase. | ✔ | ✔ |
Performance Charts | Select one or two metrics and analyze performance by app or country. | ✔ | ✔ |
Permissions (Android) | Lists the permissions required by the app, such as access to the camera, contacts, location, etc. |
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Positive Feedback Count | Indicates the number of positive reviews associated with a particular tag. This helps in identifying strengths or well-received features of the app. | ✔ | ✔ |
Positive Impact | The estimated positive effect on the app’s rating or reputation as a result of specific actions taken in response to reviews. | ✔ | ✔ |
Price | The cost of downloading the app, or if it’s free, any in-app purchase costs. | ✔ | ✔ |
Price Change | Reflects any changes in the app’s price, including changes from paid to free or vice versa. | ✔ | ✔ |
Product Page Optimization (PPO) | Refers to changes made to optimize the app's product page for better conversion, which may include updates to metadata, visuals, and other content aimed at improving user engagement and conversion rates. | ✔ | ✔ |
Promotional Content | Tracks the visibility of promotional content displayed by the app stores, similar to in-app events but designed to boost awareness of your in-app events, offers, and major updates. | ✔ | ✔ |
Promotional Text (iOS only) | A short text that appears at the top of the listing before the description. This text can be updated at any time without releasing a new app version. | ✔ |
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Publisher | The company or individual that published the app. | ✔ | ✔ |
Rating | The average user rating of the app on the app store, typically on a scale from 1 to 5. | ✔ | ✔ |
Rating Distribution | Breakdown of the ratings, showing how many 1-star, 2-star, 3-star, 4-star, and 5-star ratings the app has received. This helps in understanding the spread and skewness of user satisfaction. | ✔ | ✔ |
Rating Impact | Shows the impact of the update on app ratings, indicating whether ratings have improved, declined, or remained stable post-update. | ✔ | ✔ |
Ratings Over Time | Shows how the average rating has evolved over a selected time frame, providing insights into how recent updates or changes might have affected user satisfaction. | ✔ | ✔ |
Rank | Indicates the current position of the app for a specific keyword in the app store search results. This helps in understanding the visibility of the app for that keyword. | ✔ | ✔ |
Ranked Keywords | An app's organic rank for the selected keyword. | ✔ | ✔ |
Ranking History | Shows the historical ranking of the app for specific keywords over time. This helps to track changes in how well the app is performing in search results. | ✔ | ✔ |
Real-Time Data | Data that is available as soon as it is generated, allowing for up-to-the-minute reporting. | ✔ | ✔ |
Relevancy | A score that measures how relevant a keyword is to the app. Higher relevancy means the keyword is more closely related to the app’s content and functions. | ✔ | ✔ |
Relevancy Score | A score that indicates how relevant a keyword is to your app. This metric is based on AppTweak's Atlas AI deep-learning language model. | ✔ | ✔ |
Release Date | The date when the app was first released on the app store. | ✔ | ✔ |
Reply Automation | A feature that allows users to set up automatic responses to reviews based on specific triggers or criteria. | ✔ | ✔ |
Reply Distribution by Agent | Statistics showing how many reviews each team member or agent has responded to. | ✔ | ✔ |
Reply in AppTweak | Reply to app reviews directly from AppTweak. | ✔ | ✔ |
Reply Rate | The percentage of reviews to which the developer has responded. This metric is important for assessing the engagement of the app team with its users. | ✔ | ✔ |
Reply Status | Indicates whether a review has been replied to, pending a reply, or flagged for follow-up. | ✔ | ✔ |
Research (Attribution) | The number of installs attributed to research (custom). | ✔ | ✔ |
Research (Network) | The number of installs attributed to research (network). | ✔ | ✔ |
Research (Web Attribution) | The number of installs attributed to research (web). | ✔ | ✔ |
Research (Web Network) | The number of installs attributed to research (web network). | ✔ | ✔ |
Research-Driven Users (Attribution) | The number of users attributed to research (custom). | ✔ | ✔ |
Research-Driven Users (Network) | The number of users attributed to research (network). | ✔ | ✔ |
Research-Driven Users (Web Attribution) | The number of users attributed to research (web). | ✔ | ✔ |
Research-Driven Users (Web Network) | The number of users attributed to research (web network). | ✔ | ✔ |
Reserved Keywords | Identifies keywords that are reserved for system use and are not available for custom use by developers. | ✔ | ✔ |
Responder Audience | Identifies the audience type responding to your custom events. | ✔ | ✔ |
Response Status | Indicates whether a review has been replied to, pending a reply, or flagged for follow-up. | ✔ | ✔ |
Response Times | Tracks the average time it takes for users to respond to a prompt or interaction within the app. | ✔ | ✔ |
Retention (Adjust) | The percentage of users who continue to use the app after a specific period, measured by Adjust. | ✔ | ✔ |
Retention (Attribution) | The percentage of users who continue to use the app after a specific period, measured by the attribution provider. | ✔ | ✔ |
Retention (Network) | The percentage of users who continue to use the app after a specific period, measured by the network. | ✔ | ✔ |
Retention Rate | The percentage of users who continue to use the app after a certain period post-installation. This metric is vital for assessing user retention and the stickiness of the app. | ✔ | ✔ |
Returning User | A returning user is someone who has previously engaged with your app and then accessed it again during the specified period. | ✔ | ✔ |
Revenue | Total revenue for the time period selected generated by any sales. This metric does not include refunds and taxes and gives an overview of the financial performance of the app. | ✔ | ✔ |
Revenue Estimate | An estimated revenue the app has generated over a specific period, typically calculated using various performance indicators like downloads and in-app purchases. | ✔ | ✔ |
Revenue Impact | Reflects changes in revenue generation post-update, which is crucial for monetized apps. | ✔ | ✔ |
Reviews | The total number of user reviews the app has received on the app store. | ✔ | ✔ |
Reviews and Ratings (R&R) | Refers to the user reviews and ratings submitted for an app on the app stores. | ✔ | ✔ |
Reviews by Country | Breakdown of reviews based on geographic regions, which can help in understanding regional differences in user feedback. | ✔ | ✔ |
Reviews by Version | The distribution of reviews across different versions of the app, helping to assess how changes in the app affect user feedback. | ✔ | ✔ |
Review Impact | Similar to Rating Impact, this shows the impact on the number and quality of reviews received after the update. | ✔ | ✔ |
Review Trends | Tracks the increase or decrease in the number of reviews over time, helping to gauge changes in user engagement or the impact of app updates on user feedback. | ✔ | ✔ |
Reviews Without Reply Count | Indicates the number of reviews that have not received any response from the app developer or management team. This metric is crucial for managing user engagement and satisfaction. | ✔ | ✔ |
Rolling Active Devices | The number of active devices over a rolling period. | ✔ | ✔ |
ROI (Return on Investment) | The ratio of net profit to the cost of investment in the marketing campaign. This metric helps in assessing the profitability of marketing expenditures. | ✔ | ✔ |
Sales | The total amount billed to customers for purchasing apps, bundles, and in-app purchases. | ✔ | ✔ |
Saved Views | Enables saving specific filter settings for reviews to quickly access customized views based on frequent needs or preferences. | ✔ | ✔ |
Search | Search on the Play Store (similar to App Store Search on iOS) | ✔ | ✔ |
Search Volume | The number of times a keyword is searched in the app store within a specific period. This metric helps identify the most popular keywords. | ✔ | ✔ |
Searched Terms (Attribution) | The search terms users entered that resulted in an install of your app, tracked via the attribution provider. | ✔ | ✔ |
Searched Terms (Network) | The search terms users entered that resulted in an install of your app, tracked via the network. | ✔ | ✔ |
Seasonal Trends (Avg) | Variations in app performance or user behavior that correspond with specific times of the year. | ✔ | ✔ |
Sentiment Analysis | The process of determining the emotional tone behind a review to understand the user's sentiment. | ✔ | ✔ |
Sessions | The total number of times the app has been used for at least two seconds. | ✔ | ✔ |
Shared Featurings | Indicates the promotional content or features that are shared between your app and competitors. This helps in understanding the competitive landscape and the common promotional strategies used. | ✔ | ✔ |
Short Description (Android only) | A brief summary of the app that appears on the Google Play Store before the more detailed description. |
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Similar Apps | Lists apps that are similar to this app, as suggested by the Google Play Store. |
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Similar Apps Visibility Trends | Estimates the views received by your app after being listed in the "Similar Apps" or "You May Also Like" sections, and monitors these views over time. This metric is useful for understanding the impact of app store recommendations on app visibility. |
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Size | The file size of the app, which can affect download times and the amount of device storage used. | ✔ | ✔ |
Slug | A URL-friendly version of the app name, often used in promotional URLs. | ✔ | ✔ |
Spend | Total amount spent on ASA for a given campaign, ad group or keyword. | ✔ |
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Spend (Attribution) | Total amount spent on ASA for a given campaign, ad group or keyword, tracked via the attribution provider. | ✔ |
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Spend (Network) | Total amount spent on ASA for a given campaign, ad group or keyword, tracked via the network. | ✔ |
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Spend Rate | The percentage of the overall marketing budget that is spent on a specific campaign or channel. | ✔ |
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Spend Total | The cumulative total of money spent on advertising over the selected period. | ✔ |
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Spend Trend | Shows the trend of spending over time, providing insight into how advertising budgets are allocated and adjusted. | ✔ |
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Star Distribution | A metric showing the distribution of review ratings from 1 to 5 stars. | ✔ | ✔ |
Star Rating Distribution | Shows the distribution of reviews across different star ratings (1 to 5 stars). This helps in understanding the proportion of positive, neutral, and negative feedback. | ✔ | ✔ |
Status of All Reviews | An overview of the status of all reviews. | ✔ | ✔ |
Store Auto-Suggestions | Keywords suggested by the app stores' auto-complete feature. | ✔ | ✔ |
Store Listing Acquisitions | This metric measures the number of downloads or acquisitions that result from users visiting the store listing. | ✔ | ✔ |
Store listing visitors | The number of users that visited your store listing who didn’t already have your app installed on any of their devices. This data can be found in your console's interface in the section Store Performance > Store Analysis | ✔ | ✔ |
Story Impact on Downloads | Estimates the impact of being featured in stories on app downloads. This helps in quantifying the effectiveness of media exposure in driving app installs. | ✔ | ✔ |
Subtitle (iOS only) | A brief description or tagline displayed under the app name on the App Store, providing more context about the app. | ✔ |
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Subscription Rate | The percentage of users who subscribe to a service or feature within the app after engaging with it. | ✔ | ✔ |
Subscription Revenue | Revenue generated from users subscribing to premium features or content within the app. | ✔ | ✔ |
Tag | A specific label applied to reviews, used for categorizing and filtering. | ✔ | ✔ |
Taps | The number of times your ad was tapped by users within the reporting time period. | ✔ | ✔ |
Tap-Through Rate (TTR) | The number of times your ad was tapped by customers divided by the total impressions your ad received. | ✔ | ✔ |
Team Performance | Gain insights on your agents' performance and on the overall status of your reviews. | ✔ | ✔ |
Template Shuffler | A tool that allows users to randomize or cycle through different response templates. | ✔ | ✔ |
Templates | Pre-defined responses that can be used to reply to user reviews quickly. | ✔ | ✔ |
Time Series Analysis | Analysis of data points indexed in time order, often used to forecast future trends. | ✔ | ✔ |
Top Apps | Lists the top apps that are also ranking for this keyword, providing insight into your competitors. | ✔ | ✔ |
Top Apps Analysis | Discover which apps have the highest market share and monitor the market share growth trends of the top apps. | ✔ | ✔ |
Top Apps by Growth | This metric shows the apps with the highest progression within a Top Chart, calculated over two dates. The progression is based on the difference between the two ranks, with a higher difference indicating higher growth. | ✔ | ✔ |
Top Apps by Rank | This metric shows the Top Charts as fetched from the stores. Users can change the date to view the Top Charts in the past, providing a historical perspective on app rankings. | ✔ | ✔ |
Top Charts History | This metric shows historical data on which apps ranked in the top charts on any given day. It helps in understanding the trends and movements of apps within the top charts over time. | ✔ | ✔ |
Top Competitors | Identifies which other apps are also ranking for the same keywords, providing insight into competitive positioning. | ✔ | ✔ |
Top Featured Apps | Displays the apps and games that have been the most featured by the store over the selected date range, for the selected tab (e.g., Today) and in the selected countries. | ✔ | ✔ |
Top Growth (iOS only) | Keywords that have experienced the biggest changes in search volume over the selected date range. | ✔ |
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Top Installs | Keywords estimated to drive the most organic downloads to the app. | ✔ | ✔ |
Top Publishers Analysis | Discover which publishers have the highest market share and monitor the market share growth trends of the top publishers. | ✔ | ✔ |
Topics Analysis | Use AI to gain valuable insights from your reviews and analyze popular themes in user feedback. | ✔ | ✔ |
Total Apps | The total number of apps that appear in the search results for the keyword. | ✔ | ✔ |
Total Budget | The total budget allocated for the campaign. | ✔ | ✔ |
Total Downloads | The number of first-time downloads and redownloads of the app. | ✔ | ✔ |
Total Impact | The overall effect (both positive and negative) on the app’s rating or reputation as a result of all actions taken. | ✔ | ✔ |
Total Market Searches (TMS) | Represents the sum of all monthly searches for all targeted keywords and their combinations included in your list. This metric acts as a proxy for the potential impressions your app could receive, helping to gauge the overall visibility potential of your metadata strategy. | ✔ | ✔ |
Total Ranked Keywords | The total number of keywords for which the app ranked in the top 500 on the last date of the report. No data and unranked keywords are excluded in this section. | ✔ | ✔ |
Total Results | The total number of apps that appear in the search results for a particular keyword. This metric helps gauge the competition level for a keyword. | ✔ | ✔ |
Total Reviews Count | The total number of reviews that the app has received over a specified period or up to the current date. | ✔ | ✔ |
Total Visitors/Acquisitions | The total number of store listing visitors/acquisitions your app received from all search terms over the given date range. | ✔ | ✔ |
Traffic Share | Represents the percentage of traffic driven to your app from each keyword compared to other keywords. | ✔ | ✔ |
Traffic Sources | The origins of user visits to an app’s store page. | ✔ | ✔ |
Translate Reviews | Translate reviews into any language. | ✔ | ✔ |
Trend Analysis | Provides an analysis of trends in the app’s features and opportunities over time, helping to identify patterns and changes in media exposure. | ✔ | ✔ |
Unique Event Impressions | The number of unique devices that viewed your in-app event on the App Store. Includes event detail page views and event card views. | ✔ | ✔ |
Unique Event Page Views | The total number of devices that viewed your in-app event details page on the App Store. | ✔ |
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Unique Featurings | Shows the unique promotional spots or features that an app has received, which are not shared with competitors. This metric provides insights into the exclusive promotional advantages an app has received. | ✔ | ✔ |
Uninstalls | The number of (new/returning) users that have uninstalled your app across all their devices. | ✔ | ✔ |
Unlimited Live Search | Allows unlimited live searches to see how search results appear to users on their devices. This feature is crucial for real-time keyword optimization and monitoring. | ✔ | ✔ |
Update Frequency | Indicates how often the benchmarks are updated. For the Benchmarks Dashboard, updates are performed monthly on the second day of each month. | ✔ | ✔ |
User Acquisition Cost (UAC) | The average cost to acquire a new user through advertising or other marketing efforts. | ✔ | ✔ |
User Engagement for Tag | Measures how engaging the reviews associated with a particular tag are, based on metrics like helpfulness votes or replies. | ✔ | ✔ |
Users | The total number of users who have used the app. | ✔ | ✔ |
Version | The current version of the app available on the app stores. | ✔ | ✔ |
Version Number | Indicates the version of the app as updated on the app store. This helps track the history of updates and changes made to the app. | ✔ | ✔ |
View by App | This view allows users to enter an app as input and displays all the CPPs observed in an Apple Search Ads for any keyword in the selected market over the past 90 days. | ✔ |
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View by Keyword | This view takes a keyword as input and displays all the CPPs (from any apps) observed at least once on this keyword in the selected market. | ✔ |
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View Campaigns & Performance by App | View campaigns and top-level metrics by app. | ✔ | ✔ |
View Campaigns & Performance by Country | View campaigns and top-level metrics by country. | ✔ | ✔ |
Videos | URLs of promotional videos or app previews that provide a visual and auditory showcase of the app’s features. | ✔ | ✔ |
Visibility of Featured Content | Provides details on where (in which section or tab of the store) the promotional content was featured by the app stores and for how long. | ✔ | ✔ |
Visibility Score | A metric that assesses how visible an app is within the store due to being featured. It reflects the extent to which an app gains exposure through store features, which can influence user discovery and downloads. | ✔ | ✔ |
Volume | Represents the estimated number of searches for a particular keyword within a specific time frame and region. | ✔ | ✔ |
Volume History | A historical view of the search volume for a keyword, showing how its popularity has changed over time. | ✔ | ✔ |
Visitors/Acquisitions Growth | The growth in average daily store listing visitors/acquisitions from all search terms for your app over the given date range vs. the equivalent previous period. | ✔ | ✔ |
Web Referrer | Referrals from a page on the web. | ✔ | ✔ |
Web Referrals | Number of users who clicked on a referral link from a website that resulted in an install of your app. | ✔ | ✔ |
Web Search (Attribution) | Number of web searches that led to an install of your app, tracked via the attribution provider. | ✔ | ✔ |
Web Search (Network) | Number of web searches that led to an install of your app, tracked via the network. | ✔ | ✔ |
Web Visits (Attribution) | Number of visits to your app's web page that led to an install, tracked via the attribution provider. | ✔ | ✔ |
Web Visits (Network) | Number of visits to your app's web page that led to an install, tracked via the network. | ✔ | ✔ |
Widgets | Visual representations of data, such as charts, graphs, and tables. | ✔ | ✔ |
Word cloud | A visual representation of the most repeated words in reviews. | ✔ | ✔ |
Worldwide Analytics | Monitoring and comparison of app performance across different countries and regions. | ✔ | ✔ |
Year-over-Year(YOY) Growth | Shows the growth of specific metrics such as downloads, revenue, or active users compared to the same period in the previous year. | ✔ | ✔ |
AppTweak Glossary
Written by Abbin Mathew
Updated over 5 months ago