AppTweak

If you've landed on this page, you want to feel confident using AppTweak to optimize your organic keyword performance on the app stores.

Well, you're in the right place! Watch these easy-to-follow tutorials and find strategic guidance to get the most out of AppTweak.

- Video 1: <a href="http://help.apptweak.com/en/articles/9448124-video-1-introduction-3-mins-start-here">Introduction</a>
- Video 2: <a href="http://help.apptweak.com/en/articles/9453360-video-2-which-keyword-metrics-to-track-5-mins">Keyword Metrics</a>
- Video 3: <a href="http://help.apptweak.com/en/articles/9453414-video-3-how-to-audit-current-metadata-2-mins">Audit Current Metadata</a>
- Video 4: <a href="http://help.apptweak.com/en/articles/9453419-video-4-finding-keyword-opportunities-7-mins">Finding Keyword Opportunities</a>
- Video 5: <a href="http://help.apptweak.com/en/articles/9453437-video-5-prioritizing-the-right-keywords-6-mins">Prioritizing the Right Keywords</a>
- Video 6: <a href="http://help.apptweak.com/en/articles/9453447-video-6-finalizing-your-keyword-selection-4-mins">Finalizing Your Selection</a>
- Video 7: <a href="http://help.apptweak.com/en/articles/9453453-video-7-app-store-metadata-best-practices-6-mins">App Store Best Practices</a>
- Video 8: <a href="http://help.apptweak.com/en/articles/9453460-video-8-tips-to-revamp-your-metadata">Revamping Your Metadata</a>
- Video 9: <a href="http://help.apptweak.com/en/articles/9453492-video-9-question-of-the-day-2-mins-end">Question of the Day</a>

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⏯️ Video 7: App Store Metadata Best Practices

Watch video 7 of our Keyword Optimization Series below:

App Store (iOS): Prioritize important keywords in the title and subtitle, as these carry the most weight and are visible in search results. Avoid repeating keywords in different metadata fields.

Google Play (Android): The title is most important, but keyword density matters. Repeat keywords in your short and full descriptions without compromising user experience. The short description should engage users, and the long description should start paragraphs with top-priority keywords.

General Tip: Do not add free keywords or competitor terms to your metadata on either store.

- App Store (iOS): Prioritize important keywords in the title and subtitle, as these carry the most weight and are visible in search results. Avoid repeating keywords in different metadata fields.
- Google Play (Android): The title is most important, but keyword density matters. Repeat keywords in your short and full descriptions without compromising user experience. The short description should engage users, and the long description should start paragraphs with top-priority keywords.
- General Tip: Do not add free keywords or competitor terms to your metadata on either store.

You've just wrapped up video 7 of our Keyword Optimization Series — great progress! Keep going with the next video in this series:

Video 7: App Store Guidelines (6 mins)

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Video 7: App Store Guidelines (6 mins)

Keyword Optimization Series

⏯️ Video 7: App Store Metadata Best Practices

Expert Tips from Video 7:

⏭️ Continue the Series