AppTweak

If you've landed on this page, you want to feel confident using AppTweak to optimize your organic keyword performance on the app stores.

Well, you're in the right place! Watch these easy-to-follow tutorials and find strategic guidance to get the most out of AppTweak.

- Video 1: <a href="http://help.apptweak.com/en/articles/9448124-video-1-introduction-3-mins-start-here">Introduction</a>
- Video 2: <a href="http://help.apptweak.com/en/articles/9453360-video-2-which-keyword-metrics-to-track-5-mins">Keyword Metrics</a>
- Video 3: <a href="http://help.apptweak.com/en/articles/9453414-video-3-how-to-audit-current-metadata-2-mins">Audit Current Metadata</a>
- Video 4: <a href="http://help.apptweak.com/en/articles/9453419-video-4-finding-keyword-opportunities-7-mins">Finding Keyword Opportunities</a>
- Video 5: <a href="http://help.apptweak.com/en/articles/9453437-video-5-prioritizing-the-right-keywords-6-mins">Prioritizing the Right Keywords</a>
- Video 6: <a href="http://help.apptweak.com/en/articles/9453447-video-6-finalizing-your-keyword-selection-4-mins">Finalizing Your Selection</a>
- Video 7: <a href="http://help.apptweak.com/en/articles/9453453-video-7-app-store-metadata-best-practices-6-mins">App Store Best Practices</a>
- Video 8: <a href="http://help.apptweak.com/en/articles/9453460-video-8-tips-to-revamp-your-metadata">Revamping Your Metadata</a>
- Video 9: <a href="http://help.apptweak.com/en/articles/9453492-video-9-question-of-the-day-2-mins-end">Question of the Day</a>

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⏯️ Video 6: Finalizing Your Keyword Selection

Watch video 6 of our Keyword Optimization Series below:

Free Keywords: Some generic keywords like "free" or "app" are automatically indexed by Apple and Google, so there's no need to explicitly target them in your metadata.

Competitor Keywords: It's prohibited to target competitor keywords on both the App Store and Google Play.

Top Install Drivers: Prioritize keywords that drive the most installs. Then focus on keywords that excel in 2 performance metrics (e.g., high reach and many combinations, or high potential to improve rankings and many combinations).

- Free Keywords: Some generic keywords like "free" or "app" are automatically indexed by Apple and Google, so there's no need to explicitly target them in your metadata.
- Competitor Keywords: It's prohibited to target competitor keywords on both the App Store and Google Play.
- Top Install Drivers: Prioritize keywords that drive the most installs. Then focus on keywords that excel in 2 performance metrics (e.g., high reach and many combinations, or high potential to improve rankings and many combinations).

You've just wrapped up video 6 of our Keyword Optimization Series — great progress! Keep going with the next video in this series:

Video 6: Finalizing Your Selection (4 mins)

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Video 6: Finalizing Your Selection (4 mins)

Keyword Optimization Series

⏯️ Video 6: Finalizing Your Keyword Selection

Expert Tips from Video 6:

⏭️ Continue the Series