In the Target Keywords section, under Ad Intelligence, we want to know which apps have ads on the keywords competitors target in their title or short description.
Many apps can bid on competitors’ branded keywords in order to get more visibility from well-established brands.
⚠️ For Android apps, we are taking a look at the Title Keywords and Short Description Keywords.
In this section, we are viewing the Title Keywords which are all of the individual and long-tail keywords that are found within the selected apps' titles.
Some of the other metrics in the Keyword Table are:
Total Bids: The sum of all the paid search terms that contain the given term
In Title: A green dot indicates that this term was found within the app's title
Count: The number of keywords or search terms we found for this app that contains the given term
For example, we can see that the keyword term "bumble” has a total amount of 252 bids because Bumble, Hinge, and Hily, all have ads on these terms. However, "bumble" is only in the title of Bumble which can indicate that its organic visibility on those keywords may be threatened by competitors’ ads.
When you click on the 184 kws for Bumble, you can view all of the keywords or search terms we found for this app.
You can also filter this keyword table by finding a specific keyword in the search bar or ticking the boxes for 1 word, 2 words, 3 words, 4+ word combinations.
Short Description Keywords
In this section, the Keyword table displays all the individual and long-tail keywords that are found within the selected apps' short descriptions.
Just like the Title Keywords, for every app, we indicate whether the specific keywords are included in the app's short description or not with a green dot, along with the number of terms we found Google served an ad on.
💡 You can always click on the "Count" metric to see all of the keywords that are associated with the specific keyword term!