The Ad Campaigns tab in our Keyword Research tool will enable you to import keywords from your search ads campaigns in just a click. This tab can be found in the keyword research tool for any app on the Apple App Store.

To access these insights you first have to connect your Apple Search Ads Console to AppTweak. The steps to follow are detailed in this article.

Once your Search Ads Console is synced with your AppTweak account you will be able to import the keywords from your search ads campaigns. AppTweak will fetch all the campaigns that are available for the given app in the given country and over the indicated date range.

Once you have selected a campaign, AppTweak will list the available Ad Groups in that campaign for the given app in the given country and over the indicated date range.

The keywords in the corresponding Ad Group will appear. For each keyword, AppTweak indicates a metric. You can indicate the date range you wish these metrics to be calculated on. You can choose to display one of the following metrics:

  1. Installs: the ad's total installs received from that keyword over the selected date range
  2. Impressions: the ad's total impressions received on that keyword over the selected date range
  3. Taps: the ad's total taps from that keyword over the selected date range
  4. TTR: the ad's average tap-through-rate on that keyword over the selected date range (%)
  5. CR: the ad's average conversion rate on that keyword over the selected date range (%)

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