Our Social Media Feature gathers all the data from the Facebook Ads library and will help you leverage your advertising strategy on social media platforms!
AppTweak gathers all of this data and shows you, for any date range, what you and your competitors are doing in terms of active ads. To be more precise, we will only take into account the ads that received at least one impression, which means only the ads users actually saw.
1. Find out which competitor is running most ad creative on social media
Our Cross-Competition Overview shows you the total number of active ads per app that received at least one impression given the selected date range. The graph view allows you to closely monitor trends whereas the table view visually shows which app has pushed the most creative, on how many Facebook pages and for which platform.
The platforms AppTweak scans for apps are Facebook, Instagram, Messenger, and Audience Network.
2. Monitor the timeline to find out when competitors are launching new ads
In the tab “New active Ads” we show when an app has launched new ads. You can take a look at all of the active ads launched (that received at least once impression) given the selected date range/
It's important to use this section to identify your competitors' trends and how often they are launching new ads and if there are multiple ads each time. This feature will also help you spot new campaigns your competitors are launching.
3. Analyze campaign metrics in a glance
Which platform or ad format is more popular? Or how long do competitors usually run their creative? View vital metrics at a glance for each competitor.
Given the selected date range, we provide you the platform and format breakdown of all the active ads we detected. Don't forget that the same ad can be also posted on different platforms.
The Average Daily Ads is the average number of ads per day, this app has been running. The Average Ad Duration how long the ads have been live, within the selected date range. New Ads shows how many ads were newly launched during the selected date range.
4. Spy on your competitor's creative
In the Ad Gallery, you can see exactly which ads competitors are running and how they appear on each social media platform. You can use the filters to filter by platform or format.
More About our Data
What we fetch
AppTweak fetches this data directly from the Facebook Ads Library. On this platform, we collect the data you see by filtering, each day, by country, platform, and ads that received at least one impression. As a result, we will not take into account ads that were not seen by users.
Why you may not find your ad
Sometimes, Facebook doesn’t show ads’ data which makes it impossible to fetch, this explains why you may not find an ad you are looking for. This behavior is independent of AppTweak’s performance but due to issues from Facebook’s servers.
In addition, Facebook allows you to customize your ad in order to target specific areas, towns, regions, etc. However, AppTweak only fetches ads that are running on countries.
More info about Facebook Ads
Keep in mind that an ad ID can only be linked to one Facebook page. This means that, even if the visual stays the same, an ad will have a different ID if it is running on 2 different Facebook pages.
❗️Our Social Media Advertising Insights are available in the following countries: