With our Ad Intelligence feature, you can find out which keywords competitors are bidding on with Apple Search Ads or discover the keywords on which ads of your competitors are displayed with Google UAC.

In the Ad Intelligence tab, the 1 to 1 Comparison section provides a historic overview of all the keywords or search terms for which Google or Apple has shown an ad in the past.

❓What does a historic overview mean? In this section, we pull the data from all of AppTweak's history.

In this section, you can compare performance with competitors and find out which terms are shared or unique.

⚠️ Reminder: If you are on an Android app, you will see the data in this section on Google Ad Campaigns. If you are on an iOS app, you will see data in this section on Apple Search Ads.

In the section "1 to 1 Comparison" tab, you can pick one of the competitors you're tracking and see how their ad strategies compare to yours.

The Venn Diagram gives an idea of ad visibility and shows which app has bid on the most keywords.

  • Total and Shared Keyword Terms: The number of shared vs unique paid search terms of the selected app and one competitor.

The Word Cloud displays the top shared keyword terms between the app you have selected and its competitors.

  • Total Shared Keyword Terms: The terms that appear most often among the selected apps' paid search terms.

As you hover over each keyword term, you can view all of the occurrences we found for this keyword term that both apps bid on.

In the Keyword table below, you can view all of the unique terms that each app has bid on in the past as well as the shared terms. The "Count" metric indicates how many of your paid keywords actually contain that specific term.

For example, for the keyword term 'dating', both Bumble (United States, Google Play) and Hinge (United States, Google Play) have run ads. But Bumble has bid on 5,931 keywords that contain the term 'dating' whereas Hinge has only bid on 2452 combinations.

If you click on the number, you can see exactly what those combinations are.

You can also filter this keyword table by 1 word, 2 words, 3 words, 4+ word combinations.

💡 All this data is an excellent source of information to help you find new keyword ideas for your ad campaigns. By scanning through the keywords that are unique to your competitor's you can find new opportunities to bid on.

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