If you have a Google UAC campaign running, you probably want to know where Google is placing your ads. It's possible with our Google UAC feature!
Go to the ASO Intelligence section, select an app and click on the "Google UAC" tab.
1. Discover which of your competitors are also running Google UAC campaigns
In the tab " 1 to 1 Comparison", you can pick one of the competitors you're tracking and see how their Google UAC campaign compares to yours.
Check out how many keyword terms their ads are appearing on, and what are the top terms for which both of you are visible.
You can also use the cross-competition view to compare all your competitors at the same time. You'll see how many keywords you all appear on and what are the terms that are unique to each app.
2. Discover exactly which terms your ads are placed on
In the "1 to 1 Comparison tab", scroll down to the keyword table.
You can see all the keywords that your ads are placed on
For example, for "running", you can see that we've detected an ad for Adidas on 135 combinations of the keyword, and ads from Nike on 109 combinations.
If you click on the number of combinations, we show you exactly all the combinations. That way, you have a very detailed understanding of all the terms on which you are ad has been placed!
3. Compare your ad visibility to your competitors
Go to the "Organic Downloads" and "Paid Keywords" tabs.
You can see a different selection of keywords in each tab. For each keyword, you see whether or not we've detected an ad of your app, and how much of the time it appears (Share of Voice). You also see which competitors ads are appearing and what SOV they have.
For example, for the keyword "adidas running", which has a volume of 38 and on which the Adidas app ranks first organically, the Adidas ad is appearing 28% of the time, the Nike ad is appearing 23% of the time. The Adidas training app ad is appearing 19% of the time, and there are 3 more ads that are placed on that keyword (you can click to see which).
We fetch the ads once a day and calculate the SOV based on the results of the last 90 days.
"No bid" means that we haven't detected an ad in the last 90 days.
If you'd like to see the SOV result for a keyword that is not in the table, you can type it in the search bar.
The keywords that appear in the Organic Downloads and Paid Keywords tab have been selected because they are considered to be important organic keywords.
We also have a similar feature for Apple Search Ads!