The data you will see in the Analytics section will vary depending on whether you are viewing your own or someone else’s app.

If you are viewing your app and are connected to your iTunes connect, you will see:

  1. Ranking history
  2. Exact number of downloads (daily & worldwide)
  3. Exact amount of revenues (daily & worldwide)
  4. Conversion rates (daily & worldwide)
  5. Number of impressions (the # of times your app is viewed in the app store results)
  6. Conversion rate of impressions / pageviews (how many users do open your app page after viewing it in the search results)
  7. Pageviews (the # of times your app page is viewed)
  8. Conversion rate of page views over downloads (how many users have actually downloaded your app after viewing its page)

Check out this blog post for more information on the iTunes Connect sync. 

If you want to “spy” on a competitor’s app you will see the following data:

  1. Ranking history
  2. Download estimates (daily & worldwide)
  3. Revenue estimates (daily & worldwide)

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