The Visibility Score graph shows the progression of your app’s visibility in the store in comparison with your competitors. No numbers are displayed here: this graph helps you to understand your ASO performance (and your competitors’) on the keywords you followed, over time, through trending curves.
To calculate this score, we take into account:
- Your app's (and your competitors') overall rankings for all the keywords coming from the given keyword list.
- The keywords' Search Popularity.
If our algorithm notices an increase in rankings on popular keywords, your Keywords Visibility Score will increase, as your app will be more visible on the store.
All trending curves start at 0%, on the date of reference you've chosen. You can then track your Visibility progression and compare it with your competitors over time.