Each country has its own specificities when it comes to language and jargon. This is why app localization is crucial. It is essential to use tailored app names, app description, screenshots & more according to the language/country targeted.
It is thus always important to carefully select both, the language and the country, and work on tailored ASO strategies for each region at a time.
Additionally, app rankings and keyword rankings vary according to the country and language you're in, so make sure to split & optimize your ASO work for each region/language.