Stories that are published on the Apple App Store Today tab also appear in the Search results of keywords. Story Keyword are the keywords for which a Story ranks, sometimes even long after the Story has stopped appearing in the Today, App or Game of the Day tabs.
Tracking the keywords a Story is featured on allows you to assess the full visibility of that Story on the store. For each Story, we show you the detail of keywords that specific story ranks on, its position on each keyword, as well as the date range for which the Story was present on a keyword.
Stories sometimes even rank on keywords several days before they are published in the Today Tab.