The “B” tag was created to help you identify when a keyword you’ve added to your keyword list is branded or not.

Therefore, we show you a little “B” next to it if each keyword if it is associated to an app name and therefore considered as a brand.

Additionally, if you click on the “B” tag you’ll see the app we’ve associated with that the given keyword based on the App title, App Power and ranking position. 

Find out more about Branded vs Non-Branded Keywords  

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