Search Ads are a great way to steal downloads from your competitors by bidding on their brands. However, this strategy also works the other way around! It is therefore important to track which apps bid on your brand (or important generic keywords) and see where you’re threatened.
Using AppTweak, you can use our one-view table to easily discover which apps -- amongst your selected competitors -- are bidding on your branded keywords. Simultaneously, you can identify new keywords opportunities and see if there is room for you to bid on theirs.
You can also check our ASO blog, full of tips and tricks to improve your app's visibility.