For the App Store, Apple suggests a list of up to 15 apps similar to yours which the user “May Also Like”. This section is another great spot to get your app discovered.
On the bottom of our Overview tab, you can check the list of apps “You May Also Like“ that Apple is associating with your app.
This feature can also help discover new competitors, existing apps you did not think of or newcomers that are gaining in popularity in different countries.
You can also check our ASO blog, to understand more about “You May Also Like”