The Chance is an indicator that tells you how likely it is for your app to rank in the Top 10 search results for a given keyword. 

It is an indicator between 1 and 100. The higher your App Power, the higher the chance your app has to rank in the Top 10 search results for that keyword. 

Simultaneously, the Chance score also looks at the Keyword’s Difficulty score. The higher the difficulty, the lower the chance to rank for that keyword. 

The Chance score is therefore a smart indicator taking into account both your App Power and the keyword’s Difficulty. It varies according to the country, the store and the app you’re looking at. 

You can also check our ASO blog for tips on deeper keyword research and analysis

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