To set everyone on the same line, it is important to go through a few explications on the Share of Voice (SOV).
Here’s the definition you can find on Wikipedia:
“Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers. For example, if there are four advertisers on a website, each advertiser gets 25 percent of the advertising weight.”
Our initial Search Ads Intelligence Dashboard provides data on the Top 15 organic keywords and on the Top 100 keywords per app.
Many of you have asked us to add the possibility to track custom keywords and get their SOV breakdown.
Good news for you! It is now possible to do so via our In Depth Study tab!
But that’s not it! We now also display the Share of Voice history for any In Depth studied keywords over the past 30 days!
We are improving the accuracy of the SOV by increasing drastically the number of searches done by day.
Our tool now makes about 50 searches per day on the keywords added in the In Depth Study. This equals to about 1 search query every 30 minutes.
Once a keyword has been added in the analysis, it will take about 50 hours for our system to make 100 searches and gather the results.
Check out this post for more details on our In Depth Study feature.