For each app, AppTweak estimates the 15 top organic keywords that drive most downloads. 

To estimate the percentage of downloads brought by a keyword, AppTweak considers both the keyword’s Volume & Rank and attributes a score to the keyword (the higher the Volume and Rank combination for that word, the higher its score). 

The score then allows us to estimate the percentage of downloads the word drives for the selected app. 

Check out this post for more details on the Downloads Keywords

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