The Share of Voice (SOV) represents the percentage of total impressions an App has received in the Search Ads banner of a specific word. 

Everyday, AppTweak does a search on every keyword and registers the app that appeared in the Search Ads banner for that keyword. It then computes the percentage of Share of Voice for each app that showed on that keyword over the last 90 days. 

Check out all details on our Search Ads Intelligence Dashboard.

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