In AppTweak's Campaign Manager, the Dashboard gives you a clear overview of your app’s campaign performance, helping you track trends and identify areas for optimization. Whether you're monitoring spend, CPA, installs, or other key metrics, the Dashboard simplifies complex data so you can keep your campaigns on track.
🎥 Watch the video below to learn more:
What can you track on the Dashboard?
Key metrics at a glance
First, select an app and campaign group to see an overview of your performance. The Scorecards at the top of the Dashboard highlight your main KPIs, including total installs, spend, average CPA, and taps.
Worldwide performance map
The world map provides a geographical breakdown of your Apple Ads performance, displaying reporting data for all countries where your app is active. Quickly identify top-performing markets or areas that may need optimization based on your selected metric (e.g., spend, average CPA, TTR, installs).
Performance trends over time
Monitor Apple Ads trends using the performance chart, which allows you to track one or multiple metrics over time, by day or week. This helps you spot fluctuations and adjust your strategy accordingly.
Active campaigns overview
The campaigns table summarizes all running campaigns for each country and ad placement in one place.
💡 Tip: Hover over a cell to quickly create a new campaign for a specific country.
Top 10 keywords & campaigns
Finally, you'll find a breakdown of your top-performing keywords and campaigns, along with their growth trends. Analyze performance over a selected date range to understand what’s working and where to scale.
By leveraging these insights, you can easily identify opportunities, track performance, and optimize your Apple Ads strategy in one centralized view.